Email Marketing and System Emails – which is which

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Your menu has two email doors, and they do different jobs:

• Email Marketing (below Design) – newsletters, campaigns, and automations you send to your list: a weekly note, a product feature, a welcome series. Tabs across the top take you to Contacts, Campaigns, Sequences, Forms, and Automations. It respects unsubscribes, as marketing should.
• System Emails – the store’s automatic messages: order packed, out for delivery, invitations, and so on. Edit their wording and they keep sending themselves at the right moments.

A simple rule: if the store sends it because something happened, it’s a System Email. If you send it because you have something to say, it’s Email Marketing.